The ES2409 Analog Watch from Fossil is the best method to stay punctual. From classic classics to the most recent fashions, Fossil makes sure to have the timepiece that completely compliments your special sense of design. Established in 1984 when watches were produced more for function than fashion, Fossil started to transform this idea with its special combination of vintage 1950s Americana style and affordably accessible cool design. Contributing to their collectability were the one-of-a-kind, hallmark tins that featured the watches that mixed an innovative spirit with a funny bone. These renowned boxes are nearly as popular as the watches they hold and are routinely gathered and traded throughout the world at flea markets, antique stores, and on eBay.Today, Fossil produces over 300 various designs of watches in a continuously changing lineup. While the majority of styles are produced by internal designers, Fossil has actually connected to such contemporary artisans as item designer Philip Starck and renowned designer Frank Gehry(designer of the Guggenheim Museum in Bilbao, Spain )to create distinctively modern-day watches. In addition to design innovations, Fossil has actually also assisted present innovative innovations into watches, such as the Wrist PDA that ran the Palm operating system. Fossil also offers complementary lines of small leather items, belts, handbags, sunglasses, fashion jewelry and clothing.